With rural India witnessing a digital revolution—boasting over 442 million internet users and 425 million smartphone owners—SCIL has strategically positioned itself to lead this wave. Our data-driven digital marketing framework now serves as a powerful catalyst for business growth and rural community engagement.

• 814+ localized landing pages across key dialects, optimized for voice search and rural accessibility.
• 639 precision-targeted digital campaigns mapped to crop cycles, geographies, and farmer needs.
• 14.2 crore digital touchpoints, contributing significantly to lead generation, brand affinity, and dealer inquiries.
• 17.2% reduction in engagement costs, driven by smart segmentation and programmatic delivery.
• Partnerships with hyper- local influencers, enhancing message authenticity.

The Power of Phygital Field Days

Our Field Days evolved into immersive Phygital experiences—where digital interactivity met on-ground demonstration. A standout initiative was the “Live Field Days”, allowing farmers, distributors, and field executives to engage in real-time with our agronomists, R&D experts, Portfolio Managers, Demand Generation and Sales teams. These live sessions:

• Enhanced farmer trust through live Q&A and transparent product demonstrations.
• Drew strong participation from farmers, channel partners, and field teams across regions, fostering vibrant two-way engagement during each session.
• Served as a bottom-up feedback mechanism, channeling frontline insights directly into our product refinement loop.

Sumitomo Connect: Data-Driven Field Excellence

Our Sumitomo Connect app is revolutionizing field activity tracking. It enables real-time capture of farmer meetings, product demos, competitor tracking, and influencer connects—delivering granular market intelligence at scale. With plans underway to integrate predictive analytics, Sumitomo Connect is evolving into an indispensable field command center.

A flagship feature—our “One-Click Dashboard” for the Every Day Farmers’ Day (EDFD) campaign—equipped top management with real-time analytics on campaign reach, regional performance, and team contributions. This simple yet powerful tool transformed decision-making from reactive to proactive.

Analytics: The Cornerstone of Impact

SCIL’s digital strategy is not just about reach—it’s about precision, relevance, and measurable impact.

• Campaign effectiveness and lead quality are monitored through platform-level analytics, engagement metrics, and Urchin Tracking Module (UTM) tracking mechanisms.
• Geo-analytics inform future campaign clusters.
• Behavioral data from digital interactions help segment audiences and tailor content.
• Predictive insights flag potential drop-offs or disengagement early, allowing timely course correction.

Looking Ahead: Deepening the Digital-Physical Synergy

As we reflect on a year of resurgence, it is clear that SCIL’s ability to blend digital innovation with rural grassroots strength is redefining agricultural outreach in India. The journey ahead is even more promising. By scaling our Phygital strategy, embedding intelligence into every interaction, and driving real-time responsiveness through analytics, we aim to set new benchmarks in agri-input engagement.

We are not just transforming how we operate—we are transforming how India farms, connects, and prospers.